The Lamborghini Reventón was first shown at the Frankfurt Motor Show in 2007. At that time, it was announced that only 20 of the radically designed coupes would be built, which, at a price of around EUR 1 million + VAT, would become the most expensive Lamborghini ever.
Despite the price tag, it is said that the Reventón was sold out already from the stand in Frankfurt.
However, there have also only been about fifteen cars in free trade, as the first handful of cars were reserved for Lamborghini itself, and only then were the other cars offered to very selected customers. Lamborghini was fully aware that Reventón would appeal especially to collectors.
The technology of the Reventón is based on the Murcielago model, which means twelve cylinders, well over 300 kilometres per hour and everything else a supercar needs. When the Murcielago was discontinued and succeeded by the Aventador in 2010, the new top model in the Lamborghini series carried many design elements over from the Reventón, whose design elements were also repeated in the Huracán and, ten years later, also in the Urus. In this way, Reventón has played an important role in Lamborghini’s design history.